While running the Brand Creative group at Fuse, I had to launch a tremendous amount of shows, sometimes featuring talent..

Mark Hoppus of Blink-182 was the host of one of the shows, he was considered talent; not only is he talent, but a wonderful star to work with. We hired Machinery, based in Philadelphia, flew out to LA, camped out at these studios for a week, and made some fun spots.


And then we got Michael Lavine to do our OOH.