The Reclaim Campaign.
Maxine Waters reclaimed her time, and in doing so, turned the very definition of “reclaim” into a rallying cry of empowerment: Do not get in my way.
The 2020 election was a pivotal moment for the Black community. It opened up the space for BET to urge the reclamation of the right to vote. The RECLAIM campaign addressed the issues most prevalent in our hearts and minds: the end of police brutality, the imperative for affordable health care, and navigating the election process. We launched a go-to-market campaign that informed our community on how to register, to understand the ballots, to exercise our powerful and American right—to vote—as well as the tangible importance of participating in the census, of being counted, of determining where billions of federal funds are spent. We implemented our strategic campaign not only with broadcast and social spots, but with a robust library of assets that included: flyers, posters, billboards, experiential, pop ups, and merchandise. Every facet of our campaign heralded our critical call to action.
Reclaim your Vote.
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