You heard me.
The now-President of BET, Louis Carr, came to us on a Friday. “I need this reel next Monday. And I want to record a video of myself introducing the reel.”
I can only imagine how my SVP, Kendrick Reid, reacted. Probably same way as I did. Bring it on.
We were working remotely. We had everything at our fingertips. And because we were stretched super thin, I was doing triple duty as Creative Director, Writer and Producer, in a live Zoom edit with superstar editor, Peter Ringer, for the next ten days. Which by the way, I loved.
We understood the mission. Louis needed this reel for a very specific audience, and had very specific points for us to hit, which he provided us with. I knew where all the assets were. It was just a matter of making that deadline.
And as usual, we delivered. Right on time.
