You heard me.
The now-President of BET, Louis Carr, came to us on a Friday. “I need this reel next Monday. And I want to record a video of myself introducing the reel.”
I can only imagine how my SVP, Kendrick Reid, reacted. Probably same way as I did. Bring it on.
We were working remotely. We had everything at our fingertips. And because we were stretched super thin, it was me doing triple duty as Creative Director, Writer and Producer, in a live Zoom edit with superstar editor, Peter Ringer, for the next ten days. Which by the way, I loved.
We understood the mission. Louis needed this reel for a very specific audience, and had very specific points for us to hit, which he provided us with. I knew where all the assets were. It was just a matter of time.
And as usual, we delivered. Right on time.
